WHY USABILITY IS IMPORTANT
Web site usability is
of fundamental importance to businesses in the UK that wish to
make the most out of the web. If web sites are not designed with
the user in mind and tested thoroughly:
- your website can look fine on one screen but be unusable on
another (without you knowing)
- even though the content is there, the user cannot find what
- content may be slow to download
- content can be out of date
- forms can frequently fail to deliver a final sale.
If your web pages are confusing and do not make
an instant favourable impression then it is all to easy on the
web for the potential customer to go elsewhere. Even if your business
is not web based, existing customers may never return to you if
web site does not support them
properly and meet their after-sales expectations.
Separately for many businesses there is the abandoned
shopping cart effect that impacts over half of sales on the web.
Have you taken steps to find out what opportunities might
be missed and potential customers lost because of badly written
It is no accident that web site usability is now
coming to the fore as the major consideration
in the design of a site.
It should be apparent from the above that, as a
separate issue to usability
you should consider......
IS YOUR WEB SITE OF USE?
All too frequently, the content that customers
really want may not be there. More and more customers
look to the web for information and support -
if this is provided in an effective way then your business is enhanced.
Too many websites try to frustrate customers attempts
to contact businesses with little or no means of getting in touch. Sometimes
there is a form but often the customer is given no confidence that
when the 'send' button is clicked anything is likely to happen.
All too frequently nothing does.
The value of a website to the company and its
customers can be greatly enhanced through making it more usable
- and of more use. A short usability review can identify the key steps
that can add great value.
All this applies equally to intranets. Read more on how I can help you get more value out of your intranet investment here.
WHAT DOES AN USABILITY REVIEW COST?
An usability review is different to an 'usability
audit' or 'usability testing'. It assesses how your website relates
to your customers needs and what practical steps can be taken to
improve performance. My experience and background means that the
focus of my review is on your business and its particular needs
and not on usability theory as dictated by a textbook checklist.
perhaps for a highly visited site, in addition to recommending practical
steps to improve the position, my review may recommend further audit
or testing work. That will depend wholly on your circumstances and
since I do not carry out such work myself you can expect an unbiased
A meaningful review can take one day or one month
depending upon your business. I will report to you in the form that you prefer
and my knowledge of web design means that I can suggest practical
solutions. Should you require it, I
can make direct improvements as I work so that I can give your
business an instant benefit.